About Us
7th Gen Creatives is a production house operating at the intersection of art, community, and social struggle. Inspired by the seventh generation principle – the idea that our choices and actions must have a sustainable impact lasting seven generations beyond us – we are building an autonomous infrastructure in which creatives can realize their projects on their own terms.
Our roots lie in the experiences of colonized communities. We create productions that stem from the lived perspectives of people of color, without having to relate to a white norm. In doing so, we aim to contribute to emancipation, liberation, and decolonization—not only within the arts and culture sector, but also within broader social movements.
Our role for creatives
With 7th Gen Creatives, we provide an infrastructure in which creatives, as independent project leaders, can develop and execute their own projects. See our step-by-step plan for how we guide creatives from idea to implementation and reflection.
In this way, we aim not only to realize productions, but also to contribute to a broader movement for emancipation and decolonization – now, and for the generations to come.
Guidelines for the cultural sector
For us, diversity and inclusion are not a checklist, but the core of our working method. Our productions are created by and for marginalized communities. We work with diverse teams, focus on audiences that often fall outside the sector’s gaze, and choose themes that center decolonization and social justice. In this, we seek collaboration with partners who share this vision.
At the same time, we ask critical questions: to what extent are notions of quality and professionalism truly being challenged? Are communities merely being “included” within the existing norm, or is there space to break that norm itself?
We endorse the Fair Practice Code and stand for fair pay, solidarity, and transparency. This is all the more important for creatives of color, who are often confronted with structural inequalities. Yet, we see fair practice as broader than financial compensation alone. Reciprocity, community-centered work, and integrity toward the decolonial movement are just as important to us. We therefore also ask: what alternative economic models can we apply to shape value and justice outside of the capitalist framework?
As a foundation, we work in line with the Governance Code Culture: transparent, ethical, and accountable. At the same time, we recognize the limitations of these structures. Governance through foundations can be bureaucratic and hierarchical, while we value horizontal forms of decision-making. Within our organization, we therefore experiment with community guidelines and safe spaces, in which creatives, board members, and community collectively carry responsibility.
Management
Pravini Baboeram
Artistic Leader
Rakesh Mahes
Business Leader
Board
Brandy Sanmoeradi
Treasurer
Siela Ardjosemito-Jethoe
Chairwoman
Sameha Bouhalhoul
Secretary